branding

The company decides to hold off on launching the institutional roadshow as global equity markets continue to tumble, making investors extremely risk averse.

The new brand û CrTdit Agricole û reflects the group's efforts to bring all its business lines under one banner.

Flexible multi-currency, multi-lingual system seen as key to AsiaÆs unit trust industry.

As the internet gets less trustworthy, so the value of brand becomes more important.