calyon-changes-name-to-crTdit-agricole

Calyon changes name to CrTdit Agricole

The new brand û CrTdit Agricole û reflects the group's efforts to bring all its business lines under one banner.

Given that FinanceAsia has just gone through the exercise of re-designing our website -- and soon we will update our magazine -- the importance of branding is at the front of our minds. As David D'Alessandro, the former chairman, CEO and president of John Hancock Financial Services is attributed as saying A business based on brand is, very simply, a business primed for success.

Businesses evolve and the brand needs to reflect those changes.

In that vein, on February 6, Calyon is changing its name to Crédit Agricole Corporate and Investment Bank. The new brand reflects the group's commitment to bringing all its business lines together under the Crédit Agricole banner. It also provides...

¬ Haymarket Media Limited. All rights reserved.

FinanceAsia has updated its subscription model.

Registered readers now have the opportunity to read 5 articles from our award-winning website for free.

To obtain unlimited access to our award-winning exclusive news and analysis, we offer subscription packages, including single user, team subscription (2-5 users), or office-wide licences.

To help you and your colleagues access our proprietary content, please contact us at [email protected], or +(852) 2122 5222

Article limit is reached.

Hello! You have used up all of your free articles on FinanceAsia.

To obtain unlimited access to our award-winning exclusive news and analysis, we offer subscription packages, including single user, team subscription (2-5 users), or office-wide licences. To help you and your colleagues access our proprietary content, please contact us at [email protected], or +(852) 2122 5222