During her talk, Morrison explained that at its simplest SRI is about investing in companies which are perceived to be sustainable in their business practices. This means that their products and services do not incur unacceptable social and environmental costs. In the SRI approach social, environmental and financial factors are given a comparable weighing in reaching an investment decision.
Part of a rigorous SRI process involves the lobbying of companies using an investment house's client money to force change in unethical practices. Thus a successful SRI fund aims to give investors a dual return, which is both financial as well as social and environmental.
Morrison and ASrIA are both evangelical about SRI. They share...
