Formerly known as iReality, and formerly having an expansive business plan to conquer the e-world in Asia, the firm has now rebranded and refocused as an investment banking boutique called iRG. Chief executive and former Lehman tech banker, Matt Burlage explains the new vision.
Why did you change the name from iReality to iRG
Originally, we set up iReality because we believed people were about to get a dose of reality. We thought that only five in 100 of the Internet companies were going to survive, hence reality in the name. The i represented a lot of different things such as implementation, and the Internet.
We are rebranding to iRG, because the e and i...
