visionchina-uses-ad-boom-to-lure-investors

VisionChina uses ad boom to lure investors

The out-of-home advertising network operator launches its roadshow with the aim of raising $155 million from a Nasdaq listing.

November 22, 2007

China-based advertiser VisionChina Media yesterday braved a volatile equity environment and launched the roadshow for an initial public offering and listing on Nasdaq. The offer is being marketed with a price range of $9.50 to $11.50, which will allow the company to raise up to $155.3 million.

VisionChina delivers content and advertising in the form of real-time mobile digital television broadcasts on mass transportation systems, primarily buses. According to the prospectus, the company believes it is running the largest out-of-home advertising network using this mode of communication in China, with a total of 33,000 digital television displays and a network covering 14 cities.

However, disregarding the type of screens and their location, the...

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