Kurt Cavano, chairman and CEO of TradeCard, looks tired รป and for good reason. He's just come from a gruelling early-morning meeting to put in motion the formation of another alliance. I've just had a Chinese breakfast at the meeting, he announces. Not what I usually start my day with, but when in Asia, do what the Asians do.
And that is why Cavano is here in Hong Kong. He's attempting to revamp what Asia does a lot of trade. The TradeCard value proposition is to provide the infrastructure to complete an international e-commerce transaction online, effectively doing away with costly letters of credit and other paper documentation.
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