Taiwanese startup Appier develops artificial intelligence platforms that help businesses study consumer behaviour and make marketing decisions. Co-founded in Taipei in 2012 by current CEO Chih-Han Yu, COO Winnie Lee and CTO Joe Su, it went on to close series A, B and C funding rounds, raising around US$82 million in total funding.
Sequoia Capital was an early investor, and later rounds included Japanese giant SoftBank Group, South Korean internet firm Naver Corp, Naver’s Japanese subsidiary Line Corporation, the Singapore Economic Development Board’s corporate investment arm EDBI, and Hong Kong-based financial services firm AMTD Group.
The company now offers two main products....
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