Remember the days when being a European bank was a sales and marketing pitch Nowadays, you have to answer for what’s going on, on your home turf.
“When bad things happen in Europe all the French banks have tended to get dumped in the same basket,” said Ashley Wilkins, deputy CEO for Societe Generale, Asia-Pacific. “But we’ve been deleveraging fast in fact, two-thirds of our 2013 balance sheet reduction target in corporate and investment banking was met by end of Q3 2011.”
“Why now” asked Wilkins. “We take the view that it’s only going to get tougher to deleverage, so do it now, do it...
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