The results of Citi's recently completed near-field communication NFC mobile payment trial in India have been questioned by Gartner analyst Kristin Moyer who says that the study was less successful than claimed.
According to analysis conducted for Citi by Edgar Dunn and Company, the trial found hidden demand for electronic payments in India with the greatest challenge being most users' outmoded mobile phone technology. The consultancy described the programme as a watershed event that demonstrated clear demand for mobile proximity payments.
Over 3,000 Citi customers participated in the six-month study. During the survey, participants spent Rs26.04 million $570,000 in 43,527 tap-and-pay transactions at 250 participating Bangalore merchants.
The Citi tap-and-pay pilot...
