Packaging suppliers are keen to crack the burgeoning Chinese cosmetics market but are struggling to manage the transition from bricks and mortar outlets to digital sales channels in the world's second-largest economy. Private equity firms see an attractive opportunity.
The cosmetic packaging market in China will expand to $7.75 billion in sales by 2022 at one of the fastest annual growth rates in the world 4.8% according to market research firm Zion. This is being driven, in part, by the explosion in ecommerce Alibaba said its Singles’ Day promotion in November 2017 generated a record $25 billion in sales, mostly via smartphone transactions.
Volatile sales...
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