It is often useful to browse through the experiences of industries which have matured ahead of our own, to get a better idea of their entrenched views of life. One industry which readily comes to mind is the consumer goods manufacturing industry.
Having spent a number of years doing advisory projects for the board of Hindustan Lever the Unilever subsidiary in India, I learnt that a slowdown following a period of intense activity and market development is a way of life in an industry which has seen umpteen cycles. The slowdown is neither related to reaching ultimate saturation nor to the economic cycle, but they have a lot in common with the well-known...
