newedge-launches-in-asia

Newedge launches in Asia

The brokerage joint-venture between Calyon and Societe Generale launches its new brand with ambitious growth plans.
Newedge, a newly merged broker owned by Calyon and Societe Generale, will launch an initial public offer within the next two years and plans to double profits in three.

Although Asia comprises just 15% of the broker's global revenue today, Wessel Van Der Scheer, Newedge's Asia-Pacific chief executive, expects the region to contribute a bigger share in the future. We have high hopes in Asia, we're still very bullish he says. We strongly believe China is going to be the market of tomorrow.

The new outfit is already set to move ahead of the competition in China thanks to Calyon Financial's existing deal with Citic East China. That agreement has carried through to the new...
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