Pre-marketing started yesterday Wednesday for the IPO of Chinese outdoor media company Media Nation. The IPO is being led by Deutsche Bank and is the bank's first primary equity mandate of the year.
Media Nation is a company founded 10 years ago in Beijing. It is inolved in selling outdoor advertising space through a variety of channels in Hong Kong and the Mainland. The company has exclusive rights to sell the advertising space within the Beijing and Shanghai metro systems, as well as other outdoor venues. It is just starting new mainland ventures to set up roadside kiosks which will provide it much more space to sell to potential advertisers.
In Hong Kong the company...
