Macau bounces back as casinos adapt to two 'new normals'

Mass-market consumers and non-gaming investments will become prominent features for Macau casino operators and other investors as the city shifts away from its Las Vegas image, despite the recovery in gaming revenue.

Following three years of near-zero arrivals, tourists are flooding back to Macau. The city known for its architectural blend of European and Chinese buildings as a backdrop to casino halls welcomed 28 million visitors in 2023, accounting for more than 70% of 2019’s pre-pandemic levels.

There is palpable optimism that Macau’s visitor numbers will continue to rise. Tourism officials are targeting 33 million arrivals for 2024, representing just below what neighboring Hong Kong achieved in 2023. The figures over Chinese New Year this week are expected to be as much, or even more, than pre-pandemic levels.

That outlook bodes well for industries that rely on tourism, including...

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