Julius Baer CEO on wealth management outlook

Boris Collardi, CEO of Julius Baer, was in Hong Kong last week meeting clients and drumming up attention to a new wealth report the private bank will be introducing to clients at the end of the month.

“Other companies do this but they don’t actually have access to the high-net-worth clients that we have,” said Collardi. Or those that do for example Merrill Lynch tend to report on forecasts of gross domestic product growth, he added.

It’s a smart branding move by Julius Baer, which clearly seeks to displace the Capgemini Merrill Lynch Wealth Management World Wealth Report that journalists routinely trot out and quote every time...