The anonymity of the internet is a mixed blessing. For many home users itÆs an experience of freedom, but for businesses wanting to transact confidently through online channels, the lack of certainty over who youÆre dealing with can make e-commerce too risky to consider.
A famous New Yorker cartoon in 1993 summed up this quandry when it stated, ôOn the internet no-one knows youÆre a dog.ö Identrus, an organization owned by a group of top international banks, wants to put financial institutions in a position to enable their customers to sort out the dogs from the cats.
Formed in April 1999, Identrus has an impressive list of equity investors that includes HSBC...
