Chinese live-streaming site Huya is set to test investor sentiment for a new equity market sub-sector after it launched an initial public offering in New York on Wednesday worth up to $180 million.
If it succeeds, Huya will become the first live-streaming site to list on a stock market anywhere in the world, setting a milestone for a sub-culture that has grown so popular among the millennials and, increasingly, Generation Z'ers too.
In some respects Huya is following in the footsteps of Chinese video sites iQiyi and Bilibili as both listed their shares in the US earlier this year. However, Huya’s focus on live-broadcasting user-generated...
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