how-rupert-murdoch-got-it-wrong-in-china

How Rupert Murdoch got it wrong in China

In a book called Rupert's Adventures in China, former NewsCorp insider Bruce Dover writes an entertaining, if somewhat gossipy account, of how the media mogul struggled and failed to get his China strategy right.
April 08, 2008
Rupert Murdoch is that breed of businessman who people either admire for his do-or-die tactics or dislike intensely for his willingness to bend the rules. And Bruce DoverÆs book titled Rupert's Adventures in China, will reinforce that opinion, no matter which view you hold.

ôI have heard cynics who say heÆs a very political old monk shuffling around in Gucci shoes,ö Dover recounts Murdoch saying in an interview with respect to the Dalai Lama in 1999. The brazen attempt by Murdoch to curry favour with the powers that be in China by criticising someone Murdoch may not have even met, sets the tone for the book.

Dover, who was director of business development in...
¬ Haymarket Media Limited. All rights reserved.

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