How Fujian Sedrin was won

January 26, 2006
You were acting for InBev on the Fujian Sedrin acquisition. Were the negotiations arduous From the period when InBev was informed they were the preferred bidder we had a 45 day exclusivity period to complete a deal. That period would have expired on 28 January. Even with the Christmas and New Year holidays we came in ahead of schedule. I guess the fact that we reached agreement ahead of deadline shows that negotiations went well. Usually when things are difficult they go right to the wire. On this deal I felt that the parties were open in presenting their respective viewpoints and always looking for a common ground. Naturally there were...

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