Health: Asia's new luxury product

Chinese consumers’ growing emphasis on wellness and lifestyle is creating a wave of new investment opportunities, say luxury brand executives.

The cultural shift is transforming swathes of industry demand for vitamins has sparked a wave of Chinese outbound MA while brokerage CLSA expects the ranks of Chinese tourists abroad to swell to 200 million by 2020.

“Anyone that doesn’t embrace the change from a business perspective is going to get lost,” said Bruce Rockowitz, the chief executive of Hong Kong-headquartered wholesale apparel firm Global Brands.

Part of it is a generational shift in attitudes.

“Health and fitness and wellbeing is...