Goldman Sachs has become journalists’ favourite kicking toy in recent years from the vampire squid, to doing God’s work, to muppets, its top executives have been the target of choice.
Having long held the view that it’s better not to talk to the press, than talk, the corporate culture hasn’t helped matters and Goldman has lost a bit of its lustre.
In Asia, the picture has been somewhat different. The dark panelled, rich-carpeted, hushed hallways of its 68th-floor lobby in the Cheung Kong Centre oozes wealth that appeals to Asia’s corporate executives who value classic brands and opulence. Goldman has been a blue-chip name that clients have...