WestAM, the asset management arm of WestLB, Germany's largest landesbank regional bank, with $40 billion under management, has begun marketing to institutional investors in North Asia.
Rupert Rucker, director and head of new business development and client servicing for Asia ex-Japan, has been pounding the pavement from his new base in Hong Kong. He says the firm has a 10-year plan for breaking into asset management in the region, starting by leveraging contacts from WestLB, which has had a presence in markets such as Hong Kong for decades.
Cold calling doesn't work in Asia, Rucker says. I've tried it. The prospect will give you...
