It would be a difficult task to wrestle this award away from HSBC. The bank has well and truly entrenched itself in the region and continues to do so this year. This is a bank that knows how to leverage on its geographic reach to take advantage of Asia's booming trade economy.
However, HSBC's trade presence in 680 branches in 22 countries and territories, is but one of its strong points. The bank's knowledge of its Asian customers and their markets has been the key differentiating factor among its competitors. As one multinational customer put it They really understand our business and needs, wherever we are. Another had this to say Our...
