European brands turn to China

Respondents to our recent MA survey said the consumer and retail sectors will enjoy significant outbound Asia MA activity in the medium term. Melvin Glapion from risk consultancy Kroll discusses in more detail the prospects and potential pitfalls for brand acquisitions.

Melvin Glapion, Kroll

What is creating the flurry of interest by Asian and specifically Chinese buyers in European brands
The interest is mostly driven by availability and the supply side. Europeans brands from the UK, France, Italy and others are quietly putting themselves up for sale. When lists are drawn up of who could be...