Although Deutsche Asset Management is a large player in the Asian fund management industry, sourcing about $8 billion from Asia ex-Japan, it is not yet in the top-10 among global houses. DeAM is known as an institutional player, and only about 10% of its regional assets are derived from retail investors. To enter the highest echelon of fund managers, therefore, it is thinking about how to make itself a retail as well as an institutional power.
Sam Hanbury, head of sales and marketing, has been tasked with building such a strategy. He was based in Singapore until about six months ago, when he moved to Hong Kong, to be closer to the...
