ôWeÆve got the distribution and the brand, and Z-Ben has the content,ö says Shiv Taneja, Singapore-based director at Cerulli.
The partnership does not involve a change in ownership, and both Z-Ben and Cerulli will continue independent research in ChinaÆs asset management market. Peter Alexander, founder of Z-Ben and a former executive at Prudential FinancialÆs funds joint venture with Everbright Securities, says he will likely provide special reports and up-to-date data on the mutual funds scene for CerulliÆs more strategic pieces.
Cerulli is keen to establish similar partnerships in other markets in...
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