citi-expands-larsens-role-to-southeast-asia

Citi expands Larsen's role to Southeast Asia

Jonathan Larsen will be responsible for consumer banking in Southeast Asia, in addition to his existing position as CEO for Singapore.
Jonathan Larsen has been appointed head of consumer banking for Citi for Southeast Asia. Larsen will be responsible for CitiÆs consumer banking business in Singapore, Indonesia, Malaysia and Thailand.

Larsen will simultaneously continue in his current position as CEO of Citi in Singapore. Larsen has been country business manager for CitiÆs consumer banking business in Singapore since April 2005. He has grown the business through both introducing new products and expanding distribution. Larsen is credited with increasing the customer touch-points in Singapore from five when he took over to currently 800. He also has a number of firsts to his name in credit cards and other customer-focused initiatives.

ôJonathanÆs Singapore and Asia-Pacific experience will be...
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