Ctrip and Qunar’s merger neatly wraps up any conundrum a family in China seeking to book a holiday might have. There will effectively be only one online travel agent in town once the $7 billion merger is complete.
The merger of Ctrip and Qunar, disclosed in a statement on Monday, will create an online travel powerhouse accounting for roughly 70%-80% of holiday bookings in China, according to Summit Research. It will enjoy a virtual monopoly in a fast-growing business sector.
For the two companies the alliance makes a lot of sense. It offers economies of scale. Ctrip gains a strategic shareholder in Qunar owner Baidu,...