It is doubtful whether William Cowper was thinking of Chinese steel manufacturers when he first wrote “Variety's the very spice of life, that gives it all its flavour”. But, that said, China Nickel Resources CNR, a China-based integrated special steel, non-ferrous metal and mineral enterprise, has successfully built its business model around product variety and diversification.
“To grow bigger and stronger we need a wider product range and products that have a higher demand,” explained Alvin Lau, chief financial officer and executive director of CNR.
After establishing its presence as a top three bearing steel producer in the country, the company realised that it needed to diversify its product range in...
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