The company is offering 14.4 million new American Depositary Shares ADS, or approximately 30% of its total share capital, at a price between $5.20 and $7.20 per share. Each ADS is equal to 15 common shares. There is also a 15% greenshoe, which, if exercised, could increase the total deal size to as much as $119.4 million.
China Mass Media is a Beijing-based company, currently 100%-owned by its founding chairman and CEO Wang Shengcheng, that sells advertising time on Chinese television. Its...
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