This fascinating book by Sea-Jin Chang, a leading business professor currently based at Korea University, chronicles the fortunes of two of the worldÆs top electronics companies and tries to answer a question that has probably occurred to most of us why did the performance and brand of Sony which once dominated the industry fall so quickly, while Samsung emerged from relative obscurity where it was generally known for derivative and often poor quality products, to become the market leader.
Unlike Samsung, Sony has always excelled in developing original new products backed by its founding creed of ôFreedom and Open-mindednessö. ôIts liberal, vibrant culture made Sony an engineersÆ heaven,ö says Chang, and it was a paradise...
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