BNY Mellon, which operates across 11 markets in Asia Pacific Apac has updated its logo and brand to BNY, with the company name remaining The Bank of New York Mellon Corporation.
Under the new company umbrella brand, BNY Mellon Investment Management will also be shortened to BNY Investments. The bank said this “shortened name better represents the array of distribution and advisory services beyond managing assets that we provide to our clients.”
BNY Mellon Wealth Management will be shortened to BNY Wealth and clearning and settlement provider Pershing will become BNY Pershing, to create a unified visual identity. The new BNY brand and logo...
¬ Haymarket Media Limited. All rights reserved.
