Tan Wai Kee is the country manager of Nanjing Interbrew Brewery. Last year Interbrew made significant investments in two regional Chinese brewers and it will by no means be the last. Here he talks about the Belgian multinational's thirst for China.
What is Interbrew's broad strategy in China
Tan To answer that question I need to talk a bit about Interbrew's history and its broad strategy around the world. We call ourselves the world's local brewer. Each word in that slogan has a significance for us.
Our history dates back to the 14th century. But in the 1990s, the two leading brewing families merged in Belgium and in listed....
