Barra, the Berkeley, California-based analytics provider, has begun marketing a new system in Asia for fund managers that it claims is sophisticated enough to enable true comparisons among securities and asset classes to give clients a truer picture of risk.
Unlike competitors such as Wilshire Associates, for example, which provides risk management tools in modules, Barra has adopted a strategy of selling holistic systems that are used across an organization. Any particular user may only be concerned about one part of the system, says Charles Jones, product director for the Enterprise Risk Management system. But the system can be deployed corporate-wide, to let a portfolio manager look at the aggregate portfolio or just one at...
