Asia's philanthropists change how they give

Writing a cheque to charity or getting one's name on a building is no longer enough. Philanthorpists are getting more ambitious – and that's a good thing.

There have been few things more talked about over the last decade than the rapid changes taking place in Asia’s economy. But as the region grows in prominence and a new breed of billionaires emerges, there are also seismic changes happening in Asian philanthropy.

For too long, as experts tell it, there was something ostentatious about much philanthropy in Asia. The largest donations came from those who wanted their name on a school or a wing of a hospital. Companies were keen to make donations in the form of big cheques handed out in front of television cameras.

“Ten years ago when the idea of philanthropy...

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