What is AM
It was started in 1983 by Tony Alvarez and Brian Marsal. Alvarez had been with Coopers Lybrand and had run the restructuring practice. Marsal had been with Citibank on the restructuring side too.
AM was set up as a restucturing or workout boutique. The first job was Timex.
The practice grew from the two of them to a group of 25 professionals within a decade. Then they realized they had to grow or perish, due to the way the industry was changing. So AM decided to grow.
The first decision was to grow geographically and open in Europe. The idea was...
