Alibaba to plough $5b in Suning retail chain

By agreeing to take a 20% stake in the brick-and-mortar home electronics retailer, the e-commerce giant is banking on the success of the online-to-offline business model.
China’s internet behemoth Alibaba is spending Rmb28.3 billion $4.63 billion for a 19.99% stake in Suning Commerce Group, a conventional consumer electronics retailer, extending the e-commerce giant’s strategy of taking equity in brick-and-mortar stores to strengthen its online retail business.
 
At the same time, Nanjing-based Suning will deploy about Rmb14 billion $2.28 billion to buy 27.8 million new shares of Alibaba, representing a 1.1% stake in the Jack Ma-controlled company.
 
When the deal is done, Alibaba will be the second biggest shareholder of Suning.
 
The strategic partnership between Alibaba and Suning underscores...
¬ Haymarket Media Limited. All rights reserved.

FinanceAsia has updated its subscription model.

Registered readers now have the opportunity to read 5 articles from our award-winning website for free.

To obtain unlimited access to our award-winning exclusive news and analysis, we offer subscription packages, including single user, team subscription (2-5 users), or office-wide licences.

To help you and your colleagues access our proprietary content, please contact us at [email protected], or +(852) 2122 5222

Article limit is reached.

Hello! You have used up all of your free articles on FinanceAsia.

To obtain unlimited access to our award-winning exclusive news and analysis, we offer subscription packages, including single user, team subscription (2-5 users), or office-wide licences. To help you and your colleagues access our proprietary content, please contact us at [email protected], or +(852) 2122 5222