Media, Entertainment and Gaming
ò According to a study conducted by Dentsu Communication Institute, domestic spending on online advertising will more than double by 2011, with the intensifying competition with other advertising media, especially newspapers and TV. The report said spending on internet advertising would grow to 755.8 billion yen $6.3 billion in 2011 from 363 billion yen $3 billion in 2006. Dentsu forecasts that advertising expenditures are going to post an annual average growth of 15.8 percent during the five years through 2011. According to the forecasts, fixed internet ads, including banner ads, streaming video ads posted on web sites, and ads sent to registered e-mail addresses, will account for 400.9...
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