Customising a payment card is not just about pretty pictures and a special name. Although these aesthetics add to the recognition of the bearer, it is the controls set within the card that really differentiate it from the bog standard pieces of plastic crammed in a wallet.
“Consumer empowerment is a rare innovation and allows the cardholder to make decisions and set controls for payment cards to help them feel safer when using it,” said David Chan, Southeast and South Asia head of customer delivery at MasterCard.
Chan referred to a study conducted in the 1980s which showed that residents of a nursing home who...
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