3 key lessons from failure of a food mega-merger

The world's biggest corporate merger in more than a decade is no longer on the menu. US food titan Kraft Heinz announced on Sunday it was withdrawing a massive $143 billion proposal to swallow Anglo-Dutch consumer goods manufacturer and retailer Unilever, ending hopes megabrands from Lipton to Ben Jerry's and Cadbury would be brought under the same umbrella.

But instead of licking their wounds, dealmakers should take some scraps from the would-be feast in the form of reminders on how best to structure a mega MA deal many of which are especially relevant to Chinese and other Asia corporates looking to make a first splash overseas.

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